Class Description


P2P: Public Participation Practitioners and Planners

EAO: Elected and Appointed Officials

NGO: Nonprofit and NGO Leaders

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Up Close and Personal: Managing News Media in Public Involvement

Tuesday, 6 May 2008, 11:00 EST/15:00 GMT (60 minutes, $95)

A class designed to help you understand and better deal with newspaper, television, and radio reporters and editors. This class covers the fundamentals of how and why news is gathered, the elements of what is and isn't considered news by reporters, spokesperson credibility, the news agenda, sound bites, news dos and don'ts, preparing for the interview, tips during the interview, ambush interviews, and the best answers to the toughest question. Target audience: public sector and business professionals; public involvement practitioners, managers and staff.

Audience: P2P, EAO

Level: Intermediate

Instructor: John Godec


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