Strategic Collaboration for Improving Community Health

A PublicForum Webinar
Thursday, 12 August 2010, 14:00 Eastern (New York)/18:00 GMT (60 minutes; $19 USD)

Individual registration includes attendance at the 12 August program, presentation materials and post-event access to the program recording.

Effective community collaboration is an essential part of improving public health today. It involves engaging people in a different way than consultation alone.

No single organization can have sufficient impact on issues such as obesity, smoking, chronic disease prevention, access to care, or behavioral health. Yet in most communities, the fragmentation of efforts across public, nonprofit/community and private sector organizations undermines improvements that could be achieved.

Join us on August 12th to learn how state-of-the-art strategic collaboration techniques and tools can improve the execution of collaborative public health strategies.

This webinar presents a powerful approach for improving the coordination, alignment, and strategic management of multi-organizational efforts to address the health issues facing communities today. We'll share experiences from three counties that are pioneering the use of this approach, including a brief case study shared by Mark Peters of St. Clair County, Illinois. Following presentations by our guest panelists, there'll be time for Q&A/discussion.

What You'll Learn:

  • How Community Balanced Scorecards and Strategy Maps are being used to improve alignment, collaboration, implementation, and accountability of community efforts to improve health.
  • How Community Balanced Scorecards build upon quality improvement, emerging public health accreditation standards, and partnership building and planning frameworks . . . such as the National Association for County and City Health Official's (NACCHO) Mobilizing for Action through Planning and Partnerships (MAPP).
  • Options for funding community collaborations, such as leveraging dramatic reductions in unreimbursed hospital care to motivate hospitals to provide funding, applying for new grants that are part of the healthcare reform bill and identifying non-traditional resources.

Feedback from prior webinars on this topic:

"This CBSC [Community Balanced Scorecard] is unique in its kind and a serious attempt to tackle the complexity of collaborations beyond health systems."

"Excellent 'outside the box' thinking about how to use technology!"

"This webinar provided me with a better perspective on how to build stronger, more efficient community collaborations."

"This breaks down the nebulous and esoteric concepts of strategic planning and public health into useable formats and graphics that enhances understanding and accountability among the partners."

"I liked the technology and interaction."

"This webinar was very important and offered great insights for communities' health planning efforts."

"The detailed example of how to put a strategy map together was extremely helpful."

Presenter Biographies

Paul Epstein is the Results That Matter Team leader, Epstein & Fass Associates. Paul drew on extensive management and consulting experience and practice-based research to lead development of Community Balanced Scorecard (CBSC) and Effective Community Governance (ECG), which were selected by the Public Health Foundation (PHF) as models to bring a new strategic community focus to public health quality improvement. He received a Lifetime Achievement Award in performance measurement from the American Society for Public Administration, is co-author of three chapters on applying ECG and CBSC to public health in a new PHF handbook (American Society for Quality, May 2009), and author or lead author of three books on public performance management.

Bill Barberg is President and founder of Insightformation, Inc., a management and technology consulting company based in Minneapolis, MN. Mr. Barberg is a globally recognized expert in the Balanced Scorecard methodology, Business Intelligence and Strategy-Aligned Management. He has written many articles for magazines and is a frequent conference and workshop speaker. Mr. Barberg has consulted with over 30 organizations developing and deploying strategic management systems.

Mark Peters is Director of Community Health, St. Clair County Health Department, Belleville, IL.
As director, he has primary oversight of the department's Ryan White HIV Consortium, Breast and Cervical Cancer and other Women's Health programs, as well as several school-based programs. Mark has maintained an active role with the Mid-America Public Health Leadership Institute as a mentor, speaker and facilitator. He currently serves as the Partner Coach for the St. Clair County Pioneering Healthier Communities (PHC) initiative focusing on community policy and environmental changes that promote healthy eating and active lifestyles.

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